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Boost the effectiveness
of your
advertisingconceptspackagingvideo contentproductscreativemarketing

We’re a tech-driven research and insights agency.
We combine clever automation with expert thinkers to predict and direct marketing that works.

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We combine clever automation with expert
thinkers to predict and direct marketing that works

Prediction

Cubery is a powerful consumer insights platform. We use clever technology to automate the research processes behind our industry-proven tools and methodologies.

Within only a matter of hours we can test the effectiveness of your marketing and predict how likely it will be to drive profitable brand growth. Prices start at just $1,500.

Direction

Data can help unlock insights, but alone it’s worthless. Extracting meaningful insights from data requires expert thinkers, helping businesses to make better decisions.

Our team of specialist consultants will analyse the rich diagnostic information from your test and provide you with clear directions for improvement.

Solutions

Test iteratively at any stage of the development process, from ideation to execution, or while in-market

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Advertising
Will your advertising prime long-term brand building?
Test the creative effectiveness of advertising across any channel, platform or format.
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Innovation
Will your innovation drive profitable brand growth?
Test the in-market potential of new product or service concepts and ideas.
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Packaging
Is your packaging distinctive and recognisable?
Test the effectiveness of new or revised package designs and labels.

Not sure what solution is right for you?
Get in touch, we’d be happy to help!

“Market research takes too
long and is too expensive”

Modern-Day Marketers, Worldwide

How it works

We leverage automation to streamline the entire research process and create significant operational efficiencies

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Submit your test
Configure your test and customise your target audience, either via our self-service platform or by completing a briefing form and emailing us.
Review & Launch
We’ll quickly review your test before making it live. Our platform is plugged directly into a sample provider, so respondents will start completing your survey in real-time.
Results delivered
Results will be immediately available via your online dashboard once the target quotas have been met, while a tailored report will be prepared by a consultant.

Global reach

Speak to consumers in Australia and New Zealand, with the USA and UK set to follow shortly

Australia

USA

UK

New Zealand

Deliverables

We provide both automated online dashboard deliverables along with bespoke reporting prepared by our team of consultants

Online Dashboard
All your tests will be housed in an intuitive and easy-to-use dashboard, meaning historical data is never lost and always available at your fingertips.
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Tailored Reporting
Our team of consultants will prepare a tailored report for your test, providing you with in-depth analysis, insights and recommendations.

We work with leading brands and agencies

Our latest thinking

Eclipse Mints: Why purpose-driven advertising needs to balance selling

Eclipse Mints’ new campaign titled “Share a little more” divided the creative community. Some lauded its captivating cinematography and heart-warming story, while others tore it to shreds, lamenting the mint

Holden opts for emotion over clichés and stereotypes, and wins

Two years ago, we took a closer look at the state of automotive advertising in Australia, and wrote a piece focussing specifically on the SUV segment. The results were clear:

Who had the most effective Australian Christmas ad in 2018?

There is nothing which gets us more excited about the festive season than the advertising, an annual ritual which sees brands come out with all guns blazing in an attempt

Will iSelect’s investment in a new brand ambassador pay dividends?

iSelect, the insurance, utilities and personal finance comparison giant, underwent a number of significant changes following a disappointing 2018. Not only did they welcome a new CMO, but they also

Why social media analytics tell you very little about effectiveness

The recently launched ‘Priceless Eyes’ campaign from Specsavers was a social experiment asking participants to put a monetary value on their eyes. The goal was to shock people into realising

Why Budget Direct’s attempt at storytelling misses the mark

Over the past 4 years, Captain Risky has become synonymous with the Budget Direct brand. His humorous antics have both amused and delighted Australian audiences, while succinctly conveying the message

Which Aussie ad campaign won Christmas 2017?

Christmas is the most exciting time of the year in the advertising world – it’s the season where the general public actually look forward to seeing commercials, with the level of buzz

McDonald’s review: Emotionally engaging but lacking authenticity

On-going mining of the IPA database by Les Binet and Peter Field has provided marketers with a thorough understanding of the types of advertising that drives brand growth, both in

Why auto advertisers aren’t capitalising on a booming market

A recent study by Roy Morgan research revealed that 618,000 Australians intend on buying a new car in 2017, up by 50,000 versus 2016. One of the highest growth segments in the

Have a question? Get in touch!

132 Cremorne St, Cremorne, VIC 3121, Australia

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