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Pricing

Simple, transparent, beautiful pricing.

Step 1

Choose your tier
1. Evaluate
$2k* / £1.25k*
Predict in-market performance
2. Diagnose
$3.25k / £2k
(Includes Evaluate)
Understand what's driving performance
3. Optimize
$4.5k / £2.75k
(Includes Evaluate & Diagnose)
Identify opportunities to improve performance

Shop with select merchants and get even more Daily Cash.

Step 1

Choose your tier
Video-based advertising tests
+ 20% (<2.5 min)
+ 25% (<5 min)
*We also offer a KPI only (no summary) option for Evaluate tests
$1.5k / £950

Step 2

Add optional extras
Target audience
Each test includes n=150 of your target audience (representing 50%+ of the adult population).
Get in touch if you have more specific requirements.
Configurable add-ons
Insights and analysis outside the scope of Evaluate, Diagnose, Optimize incur a small added cost.

Step 2

Add optional extras
Configurable add-ons
• Custom open-ended question, Van Westendorp pricing analysis, video presentation by consultant ($500/£300)
‍
• Variant appeal, occasion/ usage suitability, standout elements, profiling question x1 ($250/£150)

• Monadic survey design or additional audiences (contact us)

Step 3

Apply your discount
Volume discount
Receive a generous discount based on how many tests you’ve undertaken over the last 12 months (or plan to undertake over the next 12 months).
12 month # of tests*
Discount^
<5
10%
10 - 14
15%
20 - 29
20%
60 - 69
25%
100+
30%

Step 3

Apply your discount
12 month # of tests*
Discount^
<5
10%
5 - 9
12.5%
10 - 14
15%
15 - 19
17.5%
20 - 29
20%
40 - 49
22.5%
60 - 69
25%
80 - 89
27.5%
100+
30%
*Optimize = 1 test, Diagnose = 0.75, Evaluate = 0.5
^Discounts only apply to multi-test projects delivered via a single report

What metrics are included in Evaluate, Diagnose, Optimize?

Click on a test type to learn more.
Advertising Testing

Advertising Testing

Reach 50+ million consumers in 7 countries

Market Research in Australia

United States

Market Research in the United States

United Kingdom

Market Research in the United Kingdom

Canada

Market Research in Australia

Australia

Market Research in Australia

New Zealand

Market Research in New Zealand

Ireland

Market Research in Australia

Singapore

What metrics are included in each tier?

Evaluate

How does it
perform?

Diagnose

What is driving
performance?

Optimize

How can performance be improved?

Performance




Attraction




Branding




Impressions



Variant Appeal
‍(Innovation only)




Value
‍(Innovation & Packaging only)




Pricing
‍(Innovation & Packaging only)

+ US$400

+ US$400

+ US$400

Likes

-



Dislikes

-



Associations

-




Impressions

-



Emotion

Media
‍(Advertising only)

Playback
‍(Advertising only)

Feedback
‍(Innovation & Packaging only)

Standout

Assets

Rational




-


-

-


-

-


-

-



-

-


-

-

-

Attribution
‍(Advertising only)




Name Appeal
‍(Innovation & Packaging only)




Packaging Appeal
‍(Innovation only)




Occasion/Usage Suitability
‍(Innovation only)




Cannibalization
‍(Innovation only)




Evaluate

Diagnose

Optimize

How Does it perform?

Performance


Attraction


Branding


Value
(Innovation & Packaging only)


Media
(Advertising only)

Pricing
(Innovation & Packaging only)

Impressions


+ US$400


Attribution
(Advertising only)


Variant Appeal
(Innovation only)

Name Appeal
(Innovation & Packaging only)

Packaging Appeal
(Innovation only)


Occasion/Usage Suitability
(Innovation only)

Cannibalization
(Innovation only)





What is driving performance?

Performance


Attraction


Branding


Value
(Innovation & Packaging only)


Media
(Advertising only)

Pricing
(Innovation & Packaging only)

Impressions


+ US$400


Attribution
(Advertising only)


Variant Appeal
(Innovation only)

Name Appeal
(Innovation & Packaging only)

Packaging Appeal
(Innovation only)


Occasion/Usage Suitability
(Innovation only)

Cannibalization
(Innovation only)





Likes

Dislikes

Associations

Rational





How can it be improved?

Performance


Attraction


Branding


Value
(Innovation & Packaging only)


Media
(Advertising only)

Pricing
(Innovation & Packaging only)

Impressions


+ US$400


Attribution
(Advertising only)


Variant Appeal
(Innovation only)

Name Appeal
(Innovation & Packaging only)

Packaging Appeal
(Innovation only)


Occasion/Usage Suitability
(Innovation only)

Cannibalization
(Innovation only)





Likes

Dislikes

Associations

Rational





Emotion


Impressions


Standout


Assets


Playback
(Advertising only)


Feedback
(Innovation & Packaging only)


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