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“The Desk Break” struck an emotional chord by channeling Logan Roy–style fury to dramatize everyday burnout, making Asics’ message about mental wellbeing both memorable and relatable.
Asics case study
Starbucks’ “Hello Again” celebrated human connection by bringing back the brand’s personal touch—showcasing baristas and expertly crafted coffee. It’s a lively reminder of everything customers know and love about Starbucks.
Starbucks case study
Reese’s “Don’t Eat Lava” cleverly used humor to warn people about the perils of real lava—while playfully promoting their Chocolate Lava Big Cups as the only molten indulgence worth savoring.
Reese's case study
Which ideas, concepts or territories have the most potential?
How can early cuts be optimized prior to final editing?
Is the ad strong enough to run? How should we plan our media?
Can the ad be run again? How does it perform in other markets?
Is the ad getting noticed? Is creative efficiency declining over time?
Read our guide to early-stage creative testing
Diagnose includes all Evaluate metrics, plus:
Optimize includes all Evaluate & Diagnose metrics, plus: