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The evocative imagery featured in Banza's redesigned pack provides an example of how packaging can simultaneously signal great taste while standing out on supermarket shelves.
Banza case study
Impossible to miss—and still unmistakably Impossible. The brand's refreshed look turned up the taste appeal while keeping its bold, recognizable identity firmly intact.
Impossible case study
Pack redesigns should be evolutionary, not revolutionary. While Tropicana's structural shift was certainly noticed, the new pack still maintained the same level of shelf standout, emotional appeal, and recognizability.
Tropicana case study
Diagnose includes all Evaluate metrics, plus:
Optimize includes all Evaluate & Diagnose metrics, plus: