Robert De Niro is the latest A-list celebrity to star in a string of ads from Warburtons, the iconic English baked goods giant. Previous ‘episodes’ have featured high-profile celebrities such
The 3 C’s predict marketing effectiveness
What’s included in a report?
Below you will find an overview of our key reporting metrics. The depth of information included in your report will reflect the level of insight configured for the Test (see the table at the bottom of this page for further information).
The Cubery Rating is comprised of a number of key dimensions which reflect the behavioural and psychological processes people go through when making a decision.
Cubery’s proprietary methodology uses 3 C’s to predict effectiveness: Captivate, Connect and Compel.
- Cubery Rating
- Captivating: Attraction, Interest, Likeability & Branding
- Compelling: Feeling, Difference, Persuasion & Virality
The more a concept/idea makes people feel something the better chance it has of being noticed and the more likely it is to influence decision-making and behaviour. This question identifies the type and intensity of emotions elicited.
- 20 emotions in total across positive/negative and high/low arousal continuums.
A qualitative deep-dive providing insights which can help to optimise performance.
- Brand Impressions: The impressions people were left with about the brand.
- Standout: The most memorable and appealing elements of the concept/idea.
- Feedback: Opportunities to improve the concept/idea or make it more appealing.
- Brand Assets: The branding properties (Distinctive Assets) which people recognised.
Have further questions or want to see a full report?
What metrics are included in each tier?
We offer 3 different tiers to choose from when creating a Test. Select the level of insight which matches your testing requirements.
Our latest thinking
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