Smith’s sweet tooth lands them in a deep pile of chip

When two iconic products collide it typically results in a visceral and engaging response from the public – and Smith’s foray into lamington flavoured chips did not disappoint. Combining lamingtons

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The most effective Aussie Christmas ads of 2019

2019 marks our fourth annual review of Australian Christmas advertising, looking at not only the most creative advertising, but also the most effective. While Christmas advertising in Australia doesn’t reach

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The most fangtastic and spookylicous Halloween candies of 2019

Ghosts, ghouls and ghastly candy galore. With the demand for candy surging during the Halloween season, confectionary manufacturers’ fight tooth and nail to get a slice of this lucrative market.

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Splendid Splenda achieves the holy grail of creativity and effectiveness

Away from the prying eyes of the industry’s elite at Cannes, Splenda have been growing something special. Partnering with Tennessee-based agency, Humanauts, a campaign was borne that is not just

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KFC’s latest product launch is a glazed, deep-fried flop

By combining sweet and savoury into one, KFC’s latest product launch aims to shake up the fast food sector – offering people a unique way to literally give themselves a

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Giant tongue takes the fizz out of new Coca-Cola campaign

Coca-Cola would like you to reminisce about the role the iconic beverage has played in your most precious life memories, alongside your giant, disembodied BFF (Best Friend Forever) tongue…? At

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