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Case Studies

Pauls milk stays fresh for 20 years

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$8m buys a Super Bowl ad, not lasting impact.

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Why Australian lamb owns the only ‘big event’ in Australian advertising

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What is AAMI’s new campaign really driving at?

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The Christmas Advertising Hall of Fame: Australia

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DoorDash’s repositioning is in the bag

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Why standing out sometimes means softening up

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ChatGPT reveals its human side

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Telstra Goes Intergalactic in Latest Campaign

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Australia’s 12 Most Iconic Childhood Ads

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Not Even Colin Jost Outshines a Blue Moon

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Why American Eagle’s “Great Jeans” Will Fade Fast

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