Any question you have at any stage of the creative development cycle
Pre-market advertising questions…
- Does my ad deliver against objectives?
- Is my ad strong enough to run?
- How can I optimise my ad to improve its performance?
- Which ads in which channels will generate maximum ROI?
- Will international copy work locally?
- How should I spread my media budget across various copy?
In-market advertising questions…
- Has my ad been seen? Do I need to invest more?
- Is my ad wearing out? Can it be re-run?
- How strong is my competitors’ advertising?
- What can I learn to strengthen my creative in future?
- Are my cut-down and re-edited ads working?
- How can I justify media investment to the business?