Holden opts for emotion over clichés and stereotypes, and wins

Two years ago, we took a closer look at the state of automotive advertising in Australia, and wrote a piece focussing specifically on the SUV segment. The results were clear:

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Why auto advertisers aren’t capitalising on a booming market

A recent study by Roy Morgan research revealed that 618,000 Australians intend on buying a new car in 2017, up by 50,000 versus 2016. One of the highest growth segments in the

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