Giant tongue takes the fizz out of new Coca-Cola campaign

Coca-Cola would like you to reminisce about the role the iconic beverage has played in your most precious life memories, alongside your giant, disembodied BFF (Best Friend Forever) tongue…? At

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Old Spice, New Swagger

Men are spending more time working late, more time binging on Netflix and less time hanging out with their mates. That’s the sad state of affairs revealed in research undertaken

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Monzo bank on the power of TV and cash in big

Monzo’s first foray into broadcast TV needed to justify its significant cost to the 4-year old start-up, while establishing a tone of voice for the esoteric brand. The number of

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Horror and comedy inter-Twizzled: Is Twizzlers’ new campaign effective?

What do an analytical detective, a distracted husband, and a reticent bride all have in common? Something to brood on, and something to chew on! Droga5 took a distinctly un-serious

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De Niro stars in GoodBagels blockbuster, but will it roll in the dough for Warburtons?

Robert De Niro is the latest A-list celebrity to star in a string of ads from Warburtons, the iconic English baked goods giant. Previous ‘episodes’ have featured high-profile celebrities such

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Have voters become immune to fear-based political spin?

Recent reports suggest that Clive Palmer and the United Australia Party are outspending the other major political parties – combined – by a staggering ratio of 2 to 1. Reaching

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Eclipse Mints: Why purpose-driven advertising needs to balance selling

Eclipse Mints’ new campaign titled “Share a little more” divided the creative community. Some lauded its captivating cinematography and heart-warming story, while others tore it to shreds, lamenting the mint

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Holden opts for emotion over clichés and stereotypes, and wins

Two years ago, we took a closer look at the state of automotive advertising in Australia, and wrote a piece focussing specifically on the SUV segment. The results were clear:

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Who had the most effective Australian Christmas ad in 2018?

There is nothing which gets us more excited about the festive season than the advertising, an annual ritual which sees brands come out with all guns blazing in an attempt

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Will iSelect’s investment in a new brand ambassador pay dividends?

iSelect, the insurance, utilities and personal finance comparison giant, underwent a number of significant changes following a disappointing 2018. Not only did they welcome a new CMO, but they also

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