Budweiser Salutes America’s Front Line

Slashed budgets, working from home, and drastic shifts in strategic priorities; the impact of COVID-19 on marketers – in just a few short weeks – has been profound. But spare

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Guinness stands stout in the face of adversity

As the COVID-19 epidemic grips the world, marketers are taking a cautious approach to their communications – being perceived as making light of the situation could result in irreparable brand

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Whopper or Flopper? A review of Burger King’s controversial new campaign

Burger King CMO Fernando Machado came out swinging in recent days, penning a 2,764-word article fiercely defending the brand’s recently launched ‘Mouldy Burger’ campaign. To say Fernando Machado is a

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The most effective Aussie Christmas ads of 2019

2019 marks our fourth annual review of Australian Christmas advertising, looking at not only the most creative advertising, but also the most effective. While Christmas advertising in Australia doesn’t reach

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Splendid Splenda achieves the holy grail of creativity and effectiveness

Away from the prying eyes of the industry’s elite at Cannes, Splenda have been growing something special. Partnering with Tennessee-based agency, Humanauts, a campaign was borne that is not just

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Giant tongue takes the fizz out of new Coca-Cola campaign

Coca-Cola would like you to reminisce about the role the iconic beverage has played in your most precious life memories, alongside your giant, disembodied BFF (Best Friend Forever) tongue…? At

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