Why social media analytics tell you very little about effectiveness

The recently launched ‘Priceless Eyes’ campaign from Specsavers was a social experiment asking participants to put a monetary value on their eyes. The goal was to shock people into realising

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Why Budget Direct’s attempt at storytelling misses the mark

Over the past 4 years, Captain Risky has become synonymous with the Budget Direct brand. His humorous antics have both amused and delighted Australian audiences, while succinctly conveying the message

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Which Aussie ad campaign won Christmas 2017?

Christmas is the most exciting time of the year in the advertising world – it’s the season where the general public actually look forward to seeing commercials, with the level of buzz

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McDonald’s review: Emotionally engaging but lacking authenticity

On-going mining of the IPA database by Les Binet and Peter Field has provided marketers with a thorough understanding of the types of advertising that drives brand growth, both in

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Why auto advertisers aren’t capitalising on a booming market

A recent study by Roy Morgan research revealed that 618,000 Australians intend on buying a new car in 2017, up by 50,000 versus 2016. One of the highest growth segments in the

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Which Aussie advertising campaign won Christmas 2016?

With the festive season now well and truly upon us, the level of anticipation and excitement around the unveiling of Christmas campaigns seems to kick up another gear each year.

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