Marmite double-dips into peanut butter

With a reputation for its divisive nature, Marmite recently stepped in to officiate the home-brewed marriage of two familiar flavours, adding the first permanent fixture to the brand’s core product

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Budweiser Salutes America’s Front Line

Slashed budgets, working from home, and drastic shifts in strategic priorities; the impact of COVID-19 on marketers – in just a few short weeks – has been profound. But spare

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Guinness stands stout in the face of adversity

As the COVID-19 epidemic grips the world, marketers are taking a cautious approach to their communications – being perceived as making light of the situation could result in irreparable brand

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Whopper or Flopper? A review of Burger King’s controversial new campaign

Burger King CMO Fernando Machado came out swinging in recent days, penning a 2,764-word article fiercely defending the brand’s recently launched ‘Mouldy Burger’ campaign. To say Fernando Machado is a

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Peters marches to the beat of a new Drumstick

Drumstick is a part of Australia’s cultural fabric and an iconic summer tradition. However, diverging consumer tastes and the ‘premiumisation’ of the ice cream category has resulted in Drumstick facing

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Smith’s sweet tooth lands them in a deep pile of chip

When two iconic products collide it typically results in a visceral and engaging response from the public – and Smith’s foray into lamington flavoured chips did not disappoint. Combining lamingtons

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